Harnessing the Power of Imperfection in Sales w/ Dawson Cochran

<p><span style="font-weight: 400;">These days, it seems romance can only be found on dating sites.</span> <span style= "font-weight: 400;">If you want to find love, you need to market yourself online. And that means… choosing a picture.  </span></p> <p> </p> <p><span style="font-weight: 400;">So, do you use the one 7-year-old picture of you with the perfect soft light to make an angel cry, or the one from Tuesday with you in the pizza-stained sweats?</span></p> <p> </p> <p><span style="font-weight: 400;">Dawson Cochran thinks you should opt for the pizza-sweats pic every time.</span></p> <p> </p> <p><a href= "https://www.linkedin.com/in/dawsoncochran/"><span style="font-weight: 400;"> Dawson</span></a><span style="font-weight: 400;">, managing partner at</span> <a href="https://www.valueselling.com/"><span style= "font-weight: 400;">ValueSelling Associates</span></a><span style= "font-weight: 400;">, came on the show today to talk about how powerful imperfection and authenticity can be in sales. So, naturally, the dating profile conundrum came up. </span></p> <p> </p> <p><span style="font-weight: 400;">Dawson says, while the pizza-sweats photo may not be as enticing, at least it’s honest. It’s genuine. It’s you.</span> <span style="font-weight: 400;">And any relationship based on authenticity will be stronger, whether it’s a romantic, platonic or business relationship. </span></p> <p> </p> <p><span style="font-weight: 400;">We talked a lot about how to harness the power of imperfection, going over:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why authenticity in sales is hard, but worth it</span></p> <p> </p> <p><span style="font-weight: 400;">- Why people need room to fail</span></p> <p> </p> <p><span style="font-weight: 400;">- How overcoming adversity reveals character</span></p> <p> </p> <p><em><span style="font-weight: 400;">For the entire interview, you can listen to</span></em> <a href= "https://itunes.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2"> <em><span style