George Brontén - How You Sell is your First and Last Differentiator

<p>George is the CEO and Founder of Membrain, a sales platform centred around codifying our way of selling and driving successful behaviour.</p> <p>In this episode, he shares his thoughts on partnering skills including:</p> <p>- Win-win is about alignment </p> <p>- Society is short sighted</p> <p>- Complex B2B sales is change management</p> <p>George is on a mission to elevate the sales profession with technology and partnering. You can connect with him on LinkedIn: <a href= "https://www.linkedin.com/in/georgebronten/">https://www.linkedin.com/in/georgebronten/</a> and discover his B2B sales book ‘Stop Killing Deals’!</p> <p>Connect with your host, Fred Copestake, on LinkedIn, Facebook, Instagram and Twitter, and order his new book at: https://linktr.ee/fredcopestake.</p>