GA4 everything you need to know for DTC Marketing with Dan Coleman

<p class="tdfocus-1676291466865">Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades.</p><p>If you only pay attention to one GA4 resource - make it this one.</p><p class="tdfocus-1676291517470">Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know. </p><p class="tdfocus-1676291517470">PLUS he shares some resources that will make implementing it and benefiting from it so much easier.</p><p>Dan is accredited by both the Chartered Institute of Marketing AND the Institute of the Data &amp; Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Wow that is some broad experience!</p><p>[Originally part of our 'Q4 Updates' Month with episodes 110-114]</p><p>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer" target="_blank">Klaviyo</a></p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy