Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

<p><span style="font-weight: 400;">Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em> <span style= "font-weight: 400;">listeners to tell us the number one thing they want to solve in their businesses today. </span></p> <p> </p> <p><span style="font-weight: 400;">Not surprisingly, they want to</span> <em><span style="font-weight: 400;">grow</span></em> <span style="font-weight: 400;">and</span> <em><span style= "font-weight: 400;">scale</span></em><span style= "font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency</span> <a href= "https://sol8.com/"><span style="font-weight: 400;">Solutions 8</span></a><span style="font-weight: 400;">, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are</span> <em><span style="font-weight: 400;">people</span></em> <span style= "font-weight: 400;">and</span> <em><span style= "font-weight: 400;">processes</span></em><span style= "font-weight: 400;">. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.</span></p> <p><br /> <br /></p> <p><span style="font-weight: 400;">IN THIS EPISODE YOU’LL LEARN:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Ways to effectively duplicate and outsource yourself and your brain</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Where to start with process development and documentation</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to involve your team in the creation and update of proc