Episode 18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas

<h2>What you will learn in this episode</h2><ul><li>What is SEO and why it’s important for your business</li><li>Why it’s so important to be on page 1 of Google search results<br />"As the search engines get better at indexing the results and showing the correct information to people, fewer and fewer people go to pages two and three. So if you're not on page one, particularly the first half of page one, then you're going to get very little traction from search engines."</li><li>Why Google Ads is the best way to get in front of the customers who are looking for your services and products.</li><li>The differences between SEO (search engine optimization) and SEM (search engine marketing)</li><li>If people search for something, the top two to three results will get 80% of the traffic. Those that are lower down the page get rapidly diminishing returns.</li><li>The challenges of SEO (it’s not actually free! Time=money)</li><li>Why you should always start with paid before organic</li><li>You don’t necessarily have to pull back on your paid search if your organic SEO activity starts to take off</li><li>How to increase your organic SEO ranking</li><li>Important factors that search engines look for on your website</li><li>What are H1 and H2 headings and why they are important</li><li>Changes in SEO over the last 10 years</li><li>Don’t be too concerned with Google Algorithm updates. Just stay focused on quality content and a good experience for your customers.</li><li>How social media effects your SEO rankings</li><li>SEO tools that Jon uses everyday</li><li>When thinking about potential keywords for your business, think about queries and questions as opposed to individual words</li><li>Why it’s important to measure your SEO activity through Google Analytics</li><li>How to formulate your SEO plan if your business is in a competitive niche</li><li>What is remarketing?</li></ul><p> </p><h2><strong>Resources mentioned</strong></h2><p><a href="https://www.digitalninjas.com/">Digital Ninjas</a></p><p><a href="https://ads.google.