Episode 18: How Smart Marketers are Adapting for Apple’s iOS 14 (Part 1)

<p><strong>iOS 14 changes everything for marketers.</strong> <span style="font-weight: 400;">In part 1 of this 2-part segment of #WeOutHere, our hosts</span> <a href= "mailto:support@smartmarketer.com"><span style= "font-weight: 400;">Molly Pittman</span></a> <span style= "font-weight: 400;">and</span> <a href= "mailto:support@smartmarketer.com"><span style= "font-weight: 400;">John Grimshaw</span></a> <span style= "font-weight: 400;">talk about how iOS 14 is transforming Facebook advertising forever. They discuss the Big Tech cold war driving this change, why 30% or more of your audience will be affected, and (most importantly) some of the key strategies you’ll need to survive this upheaval.</span></p> <p><span style="font-weight: 400;">YOUR ENGAGEMENT MATTERS! </span></p> <p><span style="font-weight: 400;">Here’s how you can make a difference:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Subscribe to</span> <span style= "font-weight: 400;">The Smart Marketer Podcast</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave us a review on</span> <span style="font-weight: 400;">Apple Podcasts</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Sign up for our</span> <span style="font-weight: 400;">2021 Traffic Strategy Bootcamp</span> <span style="font-weight: 400;">(kicks off Jan. 27)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Repost this episode to your social media</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Share your favorite episodes with a friend</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Tag us in your next post and use the hashtag</span> <span style= "font-weight: 400;">#WeOutHere</span></li> </ul> <p><span style="font-weight: 400;">Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…</span></p> <p><em><span style="font-weight: 400;">Serve the World Unselfishly and Profit</span></em></p>