Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

<h2>What you will learn in this episode</h2><ul><li>Why businesses need to focus more on retention</li><li>How to close the loyalty loop</li><li>What Amber is excited about for the future of marketing</li><li>AI in marketing</li><li>How Amber builds thriving communities</li><li>How General Assembly build their community</li><li>“Word of mouth is your highest form of marketing and flattery.”</li><li>What is social messaging?</li><li>Why you need to focus on personal branding > you are your business</li><li>How Amber learns new digital marketing skills</li></ul><p> </p><h2><strong>Resources mentioned</strong></h2><p><a href="https://www.airtasker.com/">Airtasker</a></p><p><a href="https://generalassemb.ly/instructors/amber-dermoudy/5250">Amber’s digital marketing course at General Assembly</a></p><p><a href="https://store.google.com/au/product/google_home">Google Home</a></p><p><a href="https://alexa.amazon.com/">Amazon Alexa</a></p><p>Acquiring a new customer can cost <a href="https://www.huify.com/blog/acquisition-vs-retention-customer-lifetime-value">five times</a> more than retaining an existing customer.</p><p><a href="https://smallbiztrends.com/2014/09/increase-in-customer-retention-increases-profits.html">Increasing</a> customer retention by 5% can increase profits from 25-95%</p><p><a href="https://brenebrown.com/">Brené Brown</a></p><p><a href="https://events.interactiveminds.com/sydney/">Digital marketing events and training - Interactive Minds Sydney</a></p><p><a href="https://khoros.com/">Khoros: Online Community & Social Media Management</a></p><p><a href="https://www.frankbody.com/au/">Frank Body</a></p><p><a href="https://slack.com/">Slack</a></p><p><a href="https://blog.hubspot.com/marketing/facebook-messenger-marketing-experiments">Is Facebook Messenger the New Email? 3 Experiments to Find Out</a><br />In a test at a Hubspot event, the Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. That was 242% and 609% better than our email controls, respectively.</p><p>1 in