Ep 18: How To Make Yourself Marketable with Emmelie De La Cruz

<p><span style="font-weight: 400;">Today’s featured guest <strong>Emmelie De La Cruz</strong> is best known for her ability to empower entrepreneurs, college students and young professionals to become more competitive in the market. Emmelie will be the first to tell you:</span> <em><span style= "font-weight: 400;">“Entrepreneurship isn’t cute. It’s not an exit strategy or an alternative to a job you hate.”</span></em> <span style="font-weight: 400;">As a personal branding strategist and brand auditor, Emmelie is here to empower us all to gain clarity around our personal brands, build a credible brand from scratch and make money on our own terms. Her insights have been featured in Refinery 29, Black Enterprise, Cosmo for Latinas, The Miami Herald, PR Daily, and The Huffington Post. Most notably, Forbes named her site one of the top career websites in 2013.</span></p> <p> </p> <p><strong>On this episode we discuss:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why having a side hustle is one of the most empowering things you can do</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she streamlined her business processes to provide value while saving time</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she cultivated her unique voice and set herself apart as a personal brand strategist</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of preparing for seasons of drought as an entrepreneur</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What it takes to make a VALUABLE digital product (not just get rich quick schemes)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why it’s so important to validate your ideas before you create a product</span><span style="font-weight: 400;"><br /> <br /></span></li> </ul> <p><strong>Links mentioned in this episode</strong><span style= "font-weight: 400;">:</span></p> <ul> <li style="font-weight: 400;"><a