Do Siri, Alexa, and Google Assistant Recommend Your Shop? - The Auto Repair Marketing Podcast

<p><strong>Talking Points</strong></p><ul><li>Statistics</li><li>The way people search is very different</li><li>Searches are longer</li><li>Searches are more conversational</li><li>You need to answer questions in complete sentences</li><li>This is one reason why blogs are so important</li><li>Search queries are longer but your answers need to be short and concise</li><li>Optimize for featured snippets</li><li>Write the way you talk - natural language</li><li>Include questions in your content - long tail keywords</li><li>Dumb it down - write it for a 10 year old</li><li>Use long content</li><li>“Near Me” searches continue to increase</li><li>Do more video - featured snippets in videos</li></ul><br/><p><strong>Lagniappe (Books, Links, Other Podcasts, etc)</strong></p><ul><li>https://backlinko.com/optimize-for-voice-search</li></ul><br/><p><strong>How To Get In Touch</strong></p><p>Group - <a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">Auto Repair Marketing Mastermind</a></p><p>Website - <a href="https://shopmarketingpros.com/meet-the-pros/" rel="noopener noreferrer" target="_blank">shopmarketingpros.com</a>&nbsp;</p><p>Facebook - <a href="https://www.facebook.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">facebook.com/shopmarketingpros</a>&nbsp;</p><p>Get the Book - <a href="http://shopmarketingpros.com/book" rel="noopener noreferrer" target="_blank">shopmarketingpros.com/book</a></p><p>Instagram - @shopmarketingpros&nbsp;</p><p>Questions/Ideas - <a href="mailto:podcast@shopmarketingpros.com" rel="noopener noreferrer" target="_blank">podcast@shopmarketingpros.com</a>&nbsp;</p><p><strong>Thanks to our partner, RepairPal. Visit the Web </strong><a href="https://repairpal.com/" rel="noopener noreferrer" target="_blank"><strong>HERE</strong></a></p>