Craig Kanarick @ Razorfish: The Blue-Haired Designer Who Rebranded Companies for the Digital Age

<p>There’s a good chance you haven’t heard of Craig Kanarick and Razorfish. But that’s only because you’re not reading this article in 1999.</p><p><br></p><p>Back in the late 90s, Kanarick and Razorfish were household names in the entrepreneurial world. Launched in 1994, Razorfish was one of the first digital media design agencies. Their early customers included mega-companies like Time Warner, KPMG, and Charles Schwab.</p><p><br></p><p>Razorfish was founded by Kanarick and his childhood friend, Jeff Dachis. In just five years, the two friends in their mid-20s grew Razorfish to 1,200+ employees, nearly a dozen offices around the world, almost $100m in annual revenue, and a successful IPO.</p><p><br></p><p>But, as Craig explains, that success had a price. He and his co-founder became the poster boys of late 90s, Internet tech excess and, ultimately, the failed dot-com boom and bust.</p><p>For a complete transcript of the episode, <a href="https://latonas.com/blog/web-masters-episode-12-craig-kanarick/">click here</a>.</p><p><br></p>