Can You Use NFTs To Create More Engagement For Your Digital Agency?

<p>Are you thinking about the ways you could use NFTs for your digital agency? After working in nine agencies, Kent Lewis decided to start <a href="https://www.anvilmediainc.com/" target="_blank" rel="noopener">Anvil Media</a> in 2000, which is nowadays one of the oldest search engine marketing agencies in the Pacific Northwest that specializes in analytics, SEO, paid media, and organic social media strategy. Last year, during the NFT boom, Kent wrote a not so serious press release about this phenomenon and got the attention of companies wanted to learn how to use these one-of-a-kind digital assets. Just like that, he got into the NFT world and is developing some projects around them. Today he joins Jason to talk about what are NFTs, how some companies started using them, the possibilities to further develop their potential, and how can digital agencies get in on the action too.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>What are NFTs?</strong> There’s been a lot of talk about non-fungible tokens since their boom last year. In essence, it is is a unit of data stored on a blockchain that certifies a digital asset to be unique and therefore not interchangeable. We’ve seen sold for hundreds of thousands, but how can companies use them? Some early adopters saw success from selling digital items to create <a href="https://jasonswenk.com/instagram-success/" target="_blank" rel="noopener">brand awareness</a> (Pizza Hut selling digital pizzas, Pringles selling a golden chip). But there’s still much room to continue innovating.</li> <li><strong>How brands are using them.</strong> If the first step was brand engagement the future of NFTs for companies includes brand engagement and brand perception management. In this post-pandemic world of much more remote work and remote communication, it makes sense to add digital products to your offerings. The future of NFTs includes its gamification, meaning tokens, rewards, exclusive access, and more.</li> <li><strong>How can agencies get in on the action?</strong> As we’ve seen,