Building a profitable brand out of a passion-related problem With Joe Maio of NOM Nutrition.

<p dir="ltr">Many times we believe chasing our passion means giving up our dreams of growing wealthy because passion isn’t monetizable. </p> <p dir="ltr">But little did we know that the more you chase your passion, the more you see problems around it you can solve and, well, profit from. </p> <p dir="ltr">That’s what Joe Maio of NOM Nutrition did after giving up his dentist career to chase his passion: outdoor sports. After identifying a problem in the outdoor sports industry, he transformed it into a money-making business. </p> <p dir="ltr">In this episode, you'll discover how Joe founded NOM nutrition - an endurance focused nutrition. And how you can mimic Joe’s success to transform your passion into a six -figure business & beyond.  </p> <p dir="ltr">Listen now!</p> <p dir="ltr"><strong>Show highlights include:</strong></p> <ul> <li>How to create an error-free product by leveraging target audience beta testing. (2:11)</li> <li>How you can uncover passion-related problems (that you can turn into a business) by asking enough “WH” questions. (4:51)</li> <li>The 2 core use cases of NOM Nutrition that can help you with your workouts and outdoor activities.  (11:14)</li> <li>A common, yet magical approach to build trust with customers who are unfamiliar with your product's ingredients. (11:46)</li> </ul>