Brand Disasters: Fiat — How Fiat's Love Letters Triggered Panic in Spain

<p>In 1992, to promote the launch of the <span style= "font-weight: 400;">Cinquecento,</span> Fiat launched a campaign that involved the writing of anonymous love letters to women. The result? A wave of paranoia from the 50,000 recipients. Learn more about this brand disaster in this episode. </p> <p>Brand Origins is hosted by Chris Garin</p> <p>Watch the video version of this episode by subscribing to our <a href="https://www.youtube.com/brandorigins" target="_blank" rel= "noopener">YouTube channel</a></p> <p class="p2"><span class="s1"><strong>Facebook -</strong> <a href= "https://www.facebook.com/brandorigins" target="_blank" rel= "noopener">facebook.com/brandorigins</a></span></p> <p class="p2"><span class="s1"><strong>Instagram - <a href= "https://www.instagram.com/brandorigins/" target="_blank" rel= "noopener">@brandorigins</a></strong></span></p> <p class="p2"><span class="s1"><strong>Twitter</strong> - <a title= "Brand Origins Twitter (@brandoriginsfm)" href= "https://twitter.com/brandoriginsfm" target="_blank" rel= "noopener">@brandoriginsfm</a></span></p> <p class="p2"><span class="s1"><strong>Email</strong> - contact.partizan@gmail.com</span></p> <p class="p1">This episode is made possible by <a title="Partizan" href="https://partizanbrands.com/" target="_blank" rel= "noopener">Partizan</a></p>