BE#111: To become an expert NICHE down what "you do" & "do not do" says our guest "Amy Blaschka".

Our amazing guest today "Amy Blaschka" made a career offering “stories as a service,” from her degree in film to her three decades spent branding products, places, and people. She’s a social media ghostwriter who helps leaders craft their stories to communicate and connect better by magnifying their reach and impact. (Think personal branding and thought leadership.) A longtime Leadership Contributor for Forbes, She regularly shares content through her popular “Illuminate Me” newsletter and active social media channels. - Her journey into helping busy CEO’s and Entrepreneurs stand out as thought leaders in their industries via Social Media Contents. - Branding is about feeling, a brand is an emotional connection, it is about how you make others feel and what they think about you. - We are wired as human beings to want to hear stories. To listen to stories, to be kind of drawn in by stories. - If you want to get someone’s attention, if you want to be memorable, use stories to do it. - Stories could be not just about happy things, it could be also about a time you overcame adversity. - Storytelling is a way to communicate and connect better on a more personal level. - You have to be comfortable about what you share on social media. - When you are clear about what you do and don’t do, you will attract the right people. - You lead with one offering; you lead with what you are best at. - When you niche down, you are messaging and advertising to people that do need what you have to offer. - Protect your time; it is the most important thing to block out for what is most important for you. - Put in non-negotiable time for what matters most to you and then work around the rest of the time. All this and much more. Do LISTEN TO THE FULL EPISODE for more golden nuggets from her. Please leave us your reviews as it means a lot to us. To get in contact with Amy Blaschka find her at: https://www.amyblaschka.com/ https://www.linkedin.com/in/amyblaschka/ ------------------------------------------------------------- ABOUT T