Bar Louie's  Virtual Brands Are Incubators for New Menu Items - Where We Buy #176

<p>Bar Louie CEO, Tom Fricke joined the company to lead a turnaround strategy with no idea that the national chain of gastrobars would be exiting bankruptcy in the middle of a pandemic. But Fricke explains that there was a silver lining and in some ways the transformation plan was actually accelerated by the pandemic.</p> <p>SVP Food & Beverage, Steve Madonna explains the thinking that went into creating the menus of two new virtual delivery brands (Sweet Lou's and Macs & Stacks) that were prepared in Bar Louie's kitchens.</p> <p>James Cook is the director of retail research in the Americas for JLL. </p> <p>Subscribe: <a href= "https://itunes.apple.com/us/podcast/where-we-buy/id1186408446?mt=2&ls=1"> Apple Podcasts</a> | <a href= "https://open.spotify.com/show/5foHMsABY7H5l88nIwBKuZ?si=GxFexBGJQXG4HAgyhBw27g"> Spotify</a> | <a href= "https://podcasts.google.com/?feed=aHR0cDovL3doZXJld2VidXkubGlic3luLmNvbS9yc3M="> Google Podcasts</a><br /> Listen: <a href= "http://wherewebuy.show/">WhereWeBuy.show </a><br /> Alexa: Say "Enable the Where We Buy skill"</p> <p>Email: <a href= "mailto:jamesd.cook@am.jll.com">jamesd.cook@am.jll.com </a></p> <p>Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 </p> <p>Read more retail research here:  <a href= "http://www.us.jll.com/retail">http://www.us.jll.com/retail</a></p> <p>Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.</p>