A Publishers Guide To Building An Audience First Culture with Bonnie Roche

<p><span style="font-weight: 400;">Building an audience-first culture has become critical, now more than ever. Marketers are gunning for ways to build an audience to take their business to new heights, but most marketers do not know how to begin. It becomes tricky when you have to just rely on experimentation without any playbook in hand. </span></p> <p><span style="font-weight: 400;">Bonnie Roche has been helping publishers build an audience for many years now. Bonnie, in this episode, shares her operating playbook to build an audience-first culture where she talks about how one can start building an audience, how it is essential to inculcate the audience-first culture within the team, and how to build a loyal audience. </span></p> <p><span style="font-weight: 400;">Key points covered - </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Impact of the audience first culture for the editorial team</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Operating playbook she has been following for years</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Brands in the media ecosystem that share the values of audience first culture</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Change in the content consumption and what it means from an audience development standpoint</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Increasing subscription retention and loyalty</span></li> </ul>