96: Using Your Brand Story To Secure Business Grants w/ Paulana Lamonier

<p><strong>Nam</strong><strong>e:</strong> <span style= "font-weight: 400;">Paulana Lamonier</span></p> <p><strong>Business Name:</strong> <span style= "font-weight: 400;">Black People Will Swim</span></p> <p><strong>Current Title:</strong> <span style= "font-weight: 400;">Founder</span></p> <p><strong>Location:</strong> <span style="font-weight: 400;">Long Island, NY</span></p> <p><strong>Educational Background:</strong> <span style= "font-weight: 400;">B.A. in Journalism</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>About Paulana:</strong></p> <p><span style="font-weight: 400;">Paulana Lamonier is the founder of</span> <em><span style="font-weight: 400;">Black People Will Swim</span></em><span style="font-weight: 400;">, a purpose-driven organization working to smash the stereotype that Black people don’t swim.</span></p> <p><span style="font-weight: 400;">​</span></p> <p><span style="font-weight: 400;">After learning how to swim with the help of coaches in 2009 at CUNY York College, Paulana nurtured her love for swimming and became inspired to teach others how to conquer their fear of water. For over a decade, she has shared her passion for swimming by working with swim clubs, teams, and gyms to build a community with her students.</span></p> <p><span style="font-weight: 400;">​</span></p> <p><span style="font-weight: 400;">She's also a multimedia journalist who has made a career out of telling compelling stories. She's written for Fast Company, Forbes, Complex Magazine, and interviewed the likes of Queen Latifah, Loni Love, Venus Williams, and more.</span></p> <p> </p> <p><strong>DURING THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why it's important to have a brand story</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Key elements you should have in your brand story</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why it's impo