91. You Make It Happen: How To Grow Your Brand To Over 1 Million Followers (with Jess Hatzis, frank body and Willow & Blake)

<div class="ql-block" data-block-id= "block-dd6ca02a-42c6-4657-943c-c847c753acfd">As social media channels get more and more saturated, it's so important for the growth of your business that <strong>your brand stands out to the right people at the right time</strong>. But social media marketing and branding is a big beast to tackle by yourself, which is why we've invited one of Australia's leading entrepreneurs, Jess Hatzis, to share with you her tips on how she and her co-founders have <strong>gained a following of over 1 million people across their channels</strong> with cult skincare brand frank body and branding agency Willow & Blake.<br /> <br /> Covering exactly how she gained a cult following by doing things differently to the competition, to how you can better talk to and understand your customers, to the #1 thing that was the biggest learning curve for her but is now the bread and butter of her marketing strategy, <strong>this is one episode you don't want to miss if you're ready to take your marketing to the next level in 2022</strong>. These are the core keys to building a strong brand and marketing strategy, so take notes, and get ready to apply them to your business.</div> <div class="ql-block" data-block-id= "block-22f14c3d-dff2-47a3-8f57-f2213c90a769"> </div> <div class="ql-block" data-block-id= "block-7a6555b0-18a4-4489-b888-a0780f19d43f">Timestamps:</div> <div class="ql-block" data-block-id= "block-b5a19a92-4de7-4cde-b1ac-e1a40ae00492">1:24 - How Jess Hatzis co-founded frank body and Willow & Blake</div> <div class="ql-block" data-block-id= "block-5ef2dd93-7673-4990-ba99-026a4c70d6a7">2:05 - How the concept of talking 'to customers' instead of 'at customers' put frank body in the forefront of the beauty industry</div> <div class="ql-block" data-block-id= "block-c03a02bb-b21f-49d1-8517-d026675add61">3:55 - How frank body used social media to promote consumer relatability, and how this helped the brand appeal to more customers</div> <div class="ql-block" data-block-id= "block-696304d0-d9b0-4d5b-8a9