892. The Power Of Social Media & Why We Chose To Be Direct To Consumer

<p><span style="font-weight: 400;">One of the biggest questions that I get asked is why we chose the direct-to-consumer (DTC) route instead of getting on the shelves of major retailers. In today’s episode, Lauren and I talk about the benefits of being DTC, how we collect data and insights about our customer base, and how we’ve harnessed the power of social media to build the Lite Pink brand before we even launch. Being able to connect to our followers and build relationships in the DMs has been an invaluable tool, especially with all the delays we’re facing. We discuss how to convert social media comments into sales and create a community of people who truly align with your brand. We also share our major takeaways from working in new and uncertain environments. </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Exciting Lite Pink updates </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Learning that you can still move forward and make decisions even when you don’t have all the answers </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How social media has helped us generate buzz and create the identity of Lite Pink </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The advantages and challenges of both DTC and launching in retail </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating organic reach on social media </span></li> </ul> <p> </p> <p><strong>RESOURCES</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Sign up for The Spritz newsletter at</span> <a href="https://litepink.com/"><span style= "font-weight: 400;">litepink.com</span></a><span style= "font-weight: 400;">!</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Text LITE PINK to 310-496-8363 with