75 - Understanding the Psychology of Why People Buy w/Melina Palmer

<p>Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.&nbsp;</p> <p>Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.</p> <p><br></p> <p>&nbsp;Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics &amp; Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&amp;M Human Behavior Lab and her first book, <em>What Your Customer Wants and Can’t Tell You</em>, published in May 2021.</p>