621. How To Incorporate Affiliate Marketing Into Your Marketing Strategy With Kelsey Eyers & Lori Lefcourt, Co-Founders Of Rexxy

<p><span style="font-weight: 400;">Kelsey Eyers and Lori Lefcourt are the powerhouse duo behind Rexxy, a brilliant and innovative affiliate marketing agency. Kelsey and Lori are both entrepreneurs who saw a major gap in the marketing industry. The old way of paying thousands, sometimes multimillion dollar deals for influencer marketing, isn’t producing the ROI that was once promised. The average social media follower has grown more and more skeptical of influencers who sell any kind of product if the price is right. Kelsey and Lori figured out how to scale authentic, word-of-mouth marketing through affiliate programs. The best and most organic way that you can get out there in front of people is to build a salesforce of your customers who know your brand, love it, and trust you as an owner. We discuss how their approach works, the philosophy behind their Frameworxx Playbook™, and how business owners can customize and launch their own affiliate program right now. </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The most important lessons that Kelsey and Lori learned from launching their first businesses </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What to look for in a business partner </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The story behind how they started Rexxy </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The shift of the buying power from celebrities and mega influencers to everyday people</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to build creative, effective affiliate partnerships </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Two major</span> <span style= "font-weight: 400;">Frameworxx Playbook™</span> <span style= "font-weight: 400;">success stories </span></li> <