#61 - The Role of Research in CX Transformation with Kim Salazar of Nielsen Norman Group

<p>Is your company truly customer-centric? Are your systems actually helping you create better experiences for your customers?</p> <p>Last week, <a href="https://www.linkedin.com/in/kimsalazarux/"><u>Kim Salazar</u></a>, Senior User Experience Specialist at Nielsen Norman Group, joined us for a live podcast episode to share valuable insights from her own work with teams trying to create truly customer-centric companies through CX transformation. She highlighted the importance of drawing from multiple sources of data and communicating the business benefits of CX work.</p> --- Send in a voice message: https://anchor.fm/awkwardsilences/message