60 Seconds for Motivate Your Monday: Lighthouses Don’t Chase Boats; Business Success in 2022 Begins With Signaling (Not Chasing) Your Clients

<p>Hello to you listening in <a href="https://www.visitbrighton.com/" target="_blank">Brighton, England</a>!</p><p>Coming to you from Whidbey Island, Washington this is 60 Seconds for Motivate Your Monday.</p><p>I volunteer as a docent at <a href="https://www.lighthousefriends.com/light.asp?ID=31" target="_blank">Admiralty Head Lighthouse</a>.   Back in the days of sailing ships entering the <a href="https://www.allsanjuanislands.com/coastline/strait_of_san_juan_de_fuca.php" target="_blank">Strait of San Juan de Fuca</a> from the Pacific Ocean the captain would know to pull a hard right to starboard when he saw the blazing beacon from the Lighthouse high on a bluff 127 feet above Admiralty Inlet so he could steer his ship safely south to Puget Sound and on into Seattle. Each lighthouse - no matter where in the world - has its very own distinctive light pattern, or signature. Lighthouses mark points of navigation, warn about dangerous coastlines, and guide ships into a safe harbor.</p><p>But not all harbors are created equal for all boats. Some are for deep draft vessels, others for pleasure craft, and so on. Here’s the thing about a lighthouse: it doesn’t run up and down the coast beckoning all boats to its harbor. It serves a particular sized boat.</p><p><strong>Question</strong>: As you close out this year prepare your business to Begin Anew in 2022 by remembering: Lighthouses don’t chase boats; why do you chase clients? Ask yourself: What is it only you have to offer? Who needs it  and wants it? How will you attract your particular client with your own distinctive beacon of light? And, how will they know you are signaling them? Once you have your answers, you will be well on your way to business success. </p><p><i>60 Seconds is your daily dose of hope, imagination, wisdom, stories, practical tips, and general riffing on this and that. This is the place to thrive together. Come for the stories - stay for the magic. <strong>Speaking of magic, I hope you’ll subscribe, follow, share a nice shout out on your social