#57 Anne Ballard - The Amazing “Hat Lady” of Self Storage Industry (Part 2)

<p>Anne Ballard is the president of marketing, training, and developmental services for Universal Storage Group. A management company that operates 60-plus facilities in 14 states and overseas. </p> <p>Anne has served on the Self Storage Association Board of Directors and is a two-term past-president of the Georgia Self Storage Association. </p> <p>Anne Ballard is also known in the Self Storage industry as the “The Hat Lady.”</p> <p>Anne is a leader and widely respected in the storage industry as a proven marketing expert.</p> <p> </p> <p><strong>On Today’s Podcast</strong></p> <p>01:30 – The Key Performing Indicators that Anne looks at</p> <p>06:10 - Universal Storage price increase </p> <p>07:47 - A bit of advice from Anne</p> <p>08:39 – How to improve the sales process</p> <p>14:36 – About Self Storage Insurance</p> <p>16:55 –The feasibility study</p> <p>22:32 - The lease rate</p> <p>24:44 - The one thing that she knows now that she wishes she has known when she first started</p> <p>26:10 - Quick Fire Round – Five Questions for Fun</p> <p> </p> <p><strong>Books Mentioned:</strong></p> <p>The Hat Lady Speaks: Marketing & Managing Self-Storage - <a href= "https://www.amazon.com/Hat-Lady-Speaks-Marketing-Self-Storage/dp/0977157857"> https://www.amazon.com/Hat-Lady-Speaks-Marketing-Self-Storage/dp/0977157857</a></p> <p> </p> <p><strong>Links Mentioned:</strong></p> <p>Anne Ballard on LinkedIn - <a href= "https://www.linkedin.com/in/manneballard">https://www.linkedin.com/in/manneballard </a></p> <p>Universal Storage Group - <a href= "https://universalstoragegroup.com/">https://universalstoragegroup.com/</a></p>