#56 A transformation unicorn? How Lands’ End became an ecommerce company with Constanze Freienstein

Lands’ End is a more than fascinating case, as this company was able to transform itself from a brick and mortar business towards a modern ecommerce company - something that I have never seen before. That leads to the question: How was that possible? Why is Lands’ End now looking again into brick and mortar options? Could others maybe learn from this case? European Managing Director Constanze Freienstein answers to all this questions. https://www.landsend.de/