555: The Future of Fitness - Bryan O'Rourke on Emerging Markets, Key Economics and What's Next in Boutique Fitness

<p dir="ltr">Here’s what we’re talking about in this episode:</p> <p dir="ltr">- The guest, Brian O'Rourke, is the CEO of Vedere Ventures, president of the Fitness Industry Technology Council, and co-founder of Moon Mission Media.</p> <p dir="ltr">- Brian discusses how growing up in a military family taught him perseverance and adaptability and how hospitality has influenced his experience-driven fitness businesses.</p> <p dir="ltr">- The importance of understanding which numbers matter when it comes to running a business is emphasized, including operating margin, lifetime value of customers, and acquisition costs.</p> <p dir="ltr">- The challenges of reducing cost per acquisition in digital marketing are discussed, with Brian noting that not all attribution models from Meta or Google are reliable.</p> <p dir="ltr">- The fitness industry has been built on venture capital models, but the importance of building sustainable, profitable businesses is emphasized.</p> <p dir="ltr">- Knowing how to see is a guiding principle for Brian's investments, and he emphasizes the importance of understanding what numbers really matter when it comes to profitability and sustainability in a business.</p> <p dir="ltr">Links:</p> <p dir="ltr"><a href= "https://www.bryankorourke.com/">https://www.bryankorourke.com/</a></p> <p dir="ltr"><a href= "https://www.vedereventures.com/">https://www.vedereventures.com/</a></p> <p dir="ltr"><a href= "https://www.moonmissionmedia.com/">https://www.moonmissionmedia.com/</a></p> <p dir="ltr">http://www.fittechcouncil.org/</p> <p dir="ltr">https://studiogrow.co/</p> <p dir="ltr"><a href= "https://www.linkedin.com/company/studio-growco/">https://www.linkedin.com/company/studio-growco/</a></p> <p> </p>