449: Author chat: Why your story drives your brand [Paul Furiga]

<p>Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:&nbsp;</p> <ul> <li>why there are "stories" and Stories&nbsp;</li> <li>how to uncover your story&nbsp;</li> <li>what's storycrafting &nbsp;</li> <li>...and more. &nbsp;</li> </ul> <p>Grab a copy of his book here: <a href="https://amzn.to/344AbJX" target="_blank">https://amzn.to/344AbJX</a>&nbsp;</p> <p>This episode is sponsored by <a href="https://www.wordwritepr.com/">WordWrite</a> and produced by Trappe Digital LLC.</p> --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: <a href="https://anchor.fm/ctrappe/support" rel="payment">https://anchor.fm/ctrappe/support</a>