424: Publish For Growth - How Today’s Food Bloggers are Leveraging Books for Growth with Matt Briel

<p dir="ltr">In episode 424, Matt Briel teaches us several ways to use a book as a growth tool for our business and how to go from idea to published author.</p> <p dir="ltr">Commonly described as equal parts loud music, Disney culture, tattoos, and book nerd, Matt Briel is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. In this episode, you’ll learn more about the benefits of publishing a book or cookbook, including how it can help build your brand and provide you with more business opportunities.</p> <p dir="ltr" role="presentation">- Publishing a book is the best way to build credibility and increase visibility.</p> <p dir="ltr" role="presentation">- What are the advantages of being a published author?</p> <p dir="ltr" role="presentation">- A book is an alternative way of monetizing your content.</p> <p dir="ltr" role="presentation">- Create a physical touch point for your digital community.</p> <p dir="ltr" role="presentation">- Is self-publishing or traditional publishing better?</p> <p dir="ltr" role="presentation">- Having a published book helps you land speaking gigs.</p> <p dir="ltr" role="presentation">- What is Lulu and how can it benefit food bloggers who want to publish a book?</p> <p dir="ltr">Connect with Matt Briel</p> <p><strong id= "docs-internal-guid-eb68e0e5-7fff-2548-bb23-3c24e1e94d91"><a href= "https://www.lulu.com/">Website</a> | <a href= "https://www.instagram.com/luludotcom/">Instagram</a></strong></p>