#411: McDonald's Rewards - Global Loyalty Insights

<p>Today’s episode features a brand that has been at the TOP of our wish list to bring on the show over the past few years. </p> <p><a href="https://corporate.mcdonalds.com/corpmcd/home.html" target="_blank" rel="noopener noreferer">McDonald’s</a> is, of course, the world’s leading global foodservice retailer, with over 40,000 locations in over 100 countries!</p> <p>Just recently, the business was listed in second place in the <a href="https://www.fastcompany.com/most-innovative-companies/list" target="_blank" rel="noopener noreferer">*World&#39;s Most Innovative Companies of 2023*</a>, and they now operate loyalty programs in over 50 markets, with over 50 million members active!</p> <p>Joining me today to share this incredible story is <a href="https://www.linkedin.com/in/bess-cades-4598a420/" target="_blank" rel="noopener noreferer">Bess Cades</a> Director, Customer Engagement Strategy and Lifetime Value for McDonald’s.</p> <p>Listen to learn the insights behind the extraordinary growth for <a href="https://www.mcdonalds.com/us/en-us/download-app.html" target="_blank" rel="noopener noreferer">McDonald’s Rewards</a> around the world, a program that in time, could become one of the world’s largest loyalty programs.</p> <p>Please enjoy this masterclass in loyalty marketing from one of the world’s greatest brands. </p> <p> </p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://corporate.mcdonalds.com/corpmcd/home.html" target="_blank" rel="noopener noreferer">McDonald’s</a></p> <p>2) <a href="https://www.mcdonalds.com/us/en-us/download-app.html" target="_blank" rel="noopener noreferer">McDonald’s Rewards</a></p> <p>3) <a href="https://www.linkedin.com/in/bess-cades-4598a420/" target="_blank" rel="noopener noreferer">Bess Cades Director, Customer Engagement Strategy and Lifetime Value</a></p> <p>4) <a href="https://www.fastcompany.com/most-innovative-companies/list" target="_blank" rel="noopener noreferer">World&#39;s Most Innovative Companies 2023 </a></p> <p>5) <a href="https://letstalkloyalty.com/videos/