36: How to Build an Organic Social Brand

In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels. Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving practical, proven strategies.