35. Leonardo De La Rocha from Intuit: Using one design system to manage dozens of products

<p>Leonardo De La Rocha and Chris discuss the “federated” design system model, how to connect design systems to business needs, designing friction-free cross-platform experiences, and C-suite awareness of design needs.</p><p><b><em>Guest: </em></b>Lonardo De La Rocha is an engineer turned pixel-pusher turned creative executive and adviser. He currently serves as Director of Intuit Design System in Mountain View, CA, and was previously creative director leading Facebook&apos;s art department and business marketing surfaces  and Yahoo&apos;s Head of Design for ads and publishing products. You can find Leonardo at his <a href='https://delarocha.myportfolio.com/portfolio'>portfolio site</a>, on Twitter as <a href='https://twitter.com/delarocha'>@delarocha</a>, as a mentor on <a href='https://adplist.org/mentors/leonardo-de-la-rocha'>ADPList</a>, and on <a href='https://www.linkedin.com/in/delarocha/'>LinkedIn</a>. </p><p><b><em>Host: </em></b>Chris Strahl is co-founder and CEO of <a href='https://www.knapsack.cloud/'>Knapsack</a>, host of <a href='https://twitter.com/thedspod'>@TheDSPod</a>, DnD DM, and occasional river guide. You can find Chris on Twitter as <a href='https://twitter.com/chrisstrahl'>@chrisstrahl</a> and on <a href='https://www.linkedin.com/in/chrisstrahl/'>LinkedIn</a>.</p><p><b><em>Sponsor: </em></b>Knapsack: design once, build once, use everywhere. Knapsack is a design system platform rooted in code for shipping consistent apps in half the time. Learn more at <a href='https://www.knapsack.cloud'>knapsack.cloud</a>.</p><p><br/></p>