#338: Build The Business of Your Dreams: Aesthetic Medicine for the Primary Care Physician with Rebecca Weiss

<p dir="ltr"><strong>OVERVIEW:</strong></p> <p dir="ltr">"Before buying anything, it is well to ask if one could do without it." – John Lubbock</p> <p><strong> </strong></p> <p dir="ltr">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Rebecca Weiss, Co-Owner and Family Medicine Practitioner of Norterra Family Medicine, Co-Owner of Main Street Medical, Owner/Physician of Paradise Medspa and Wellness, and CEO of Tox & Tonix, LLC. In this episode, Rebecca shares practical wisdom from her years of experience, and how her past mistakes helped shape her success today. Tune in to learn about common traps new business owners should look out for and how to avoid them.</p> <p><strong> </strong></p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li>Rebecca Weiss' entrepreneurial journey began when she decided to leave a job she didn't enjoy, was bombarded with clients, and wasn't able to give her clients complete care as much as she wanted.</li> <li>As a proponent of Direct Primary Care, she believes in making medicine affordable, getting rid of 3rd-party insurance, and making patients' generic medications cheaper.</li> <li>Rebecca doesn't buy warranties for her devices. Instead, she pays for any repairs separately, which is more cost-effective in the long run.</li> <li>Draw the line between employer and employee. Don't abuse her authority. She ensures that everyone feels valued and is part of the family.</li> <li>Figure out what motivates your employees to ensure a healthy work environment.</li> <li>Spend money on marketing. Get the ball rolling, and once your brand is known, you can cut back your costs.</li> <li>You don’t need every device to start your business.</li> <li>Don't be married to a brand, and don't fall for the sales pitch. Maintain rational decision-making above all else.</li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>TWEETABLE QUOTES:</strong></p> <p dir="ltr">"Don't be married to a brand, and don't fall for the sal