310: The SOP of Excellence and Consistency with Kelly Baader

<p><span style="font-weight: 400;">Kelly Baader is based in Switzerland and one of the classiest people you’ll ever meet. She is the author of the best-selling book</span> <em><span style= "font-weight: 400;">A Little Girl Called Grace</span></em><span style="font-weight: 400;">, she has spoken on business stages like TED, YouPreneur, and the International John Maxwell Certification event, and she is the host of the top-rated Christian CEO podcast.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Kelly and I have a discussion about the importance of consistency from brands. She refers to a lesson she learned from making coffee – that whether it’s the first or 500th cup, it has to be the same cup of coffee every time. The point is that brands have to be reliable and predictable to earn their customers’ loyalty.</span></p> <p> </p> <p><span style="font-weight: 400;">Kelly’s masterclass, The Power of One Framework, teaches you how to serve your clients through communication and to be the best version of you every time.</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Get the Power of One Framework Masterclass free: powerofoneframework.com/masterclass</span></li> </ul> <p> </p> <p><strong>Get Your Free Audio Copy of You Are the Brand Today!</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Get the audiobook version of "You Are The Brand" absolutely free:</span> <a href= "http://www.mikekim.com/yatbaudio"><span style= "font-weight: 400;">mikekim.com/yatbaudio</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Get details on the physical book:</span> <a href="http://youarethebrandbook.com/"><span style= "font-weight: 400;">youarethebrandbook.com</span></a></li> </ul> <p> </p> <p><strong>Connect with Me on Social:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/mikekimtv/"><span style= "fo