287: How July Founder Richard Li Grew His Luggage Company From $0 to $5 Million in 1 Year

<p>Richard Li puts customer service above all when it comes to his luggage company, July.</p> <p>This unfaltering commitment is why he personally makes house calls to address complaints and why he recently hand-delivered packages after realizing that some customers wouldn’t receive the luggage they ordered in time for the holidays. But this high level of service is only a small piece of Li’s success story with July.</p> <p>Li, who has previous entrepreneurial experience from his furniture company Brosa, has also figured out a “magic” formula for manufacturing, marketing, and selling physical products. He used this knowledge to grow July from $0 to $5 million in revenue in just a year. And now he’s looking forward to opening up additional retail stores, introducing more products, allowing for more luggage personalization, and expanding into international markets in 2020.</p> <p>If you want to learn more about what it takes to launch and scale a business that revolves around a physical product, be sure to give our interview a listen!</p> <p>Also be sure to check out our latest online course, Ecommerce Masters, where Richard Li is one of the five instructors teaching advanced ecommerce skills.</p> <p><strong>ATTENTION: We're excited to announce that Richard Li has partnered with Foundr to teach one of the modules in our course, <em>Ecommerce Masters</em>. Get on the <a href= "https://foundr.com/advanced-ecommerce?sl=blogpost_richard_li_july" target="_blank" rel="noopener noreferrer">Free VIP Waitlist</a> to be notified when we open enrollment!</strong></p> <p style="text-align: center;"><a style= "background: #ff0a19; color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.25) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.5) 0px 1px 3px inset, rgba(0, 0, 0, 0.5) 0px 1px 3px;" href= "https://foundr.com/advanced-ecommerce?sl=blogpost