242: TikTok, the Nike Ad and Surprising Acquisitions

<p>First, <a href="https://www.youtube.com/watch?v=WA4dDs0T7sM" target="_blank" rel="noopener">watch the Nike ad</a> if you haven't. Required watching.</p> <p>TikTok was in the news this week, with a <a href= "https://www.theverge.com/2020/8/4/21354255/microsoft-tiktok-trump-ban-bytedance-china-us-canada" target="_blank" rel="noopener">crazy deal in progress with Microsoft</a>.</p> <p>In other news, <a href= "https://www.industrydive.com/news/post/industry-dive-acquires-newscred-content-marketing-studio-and-services/" target="_blank" rel="noopener">Industry Dive purchased Newscred's content marketing studio business,</a> while Digiday finds that branded content and <a href= "https://digiday.com/media/that-innovation-budget-has-gone-publishers-adapt-to-thwarted-branded-content-studio-growth/" target="_blank" rel="noopener">native advertising spending is on a downward trend</a>. <a href= "https://www.siia.net/blog/index/Post/80868" target="_blank" rel= "noopener">Freightwaves media business has taken off</a> and <a href= "https://www.wsj.com/articles/buzzfeed-starts-selling-products-directly-to-consumers-11596136660" target="_blank" rel="noopener">Buzzfeed now sells products</a> (of course they do).</p> <p>Robert has another <a href= "https://gizmodo.com/quibi-what-if-we-just-gave-it-to-you-for-free-1844622039" target="_blank" rel="noopener">Quibi update</a> and comments on <a href= "https://www.adweek.com/agencies/after-coronavirus-tweets-tom-goodwin-is-out-at-publicis-groupe/" target="_blank" rel="noopener">Tom Goodwin's firing</a> from Publicis. Joe loves the launch of <a href= "%20https:/www.poynter.org/business-work/2020/meet-the-19th-a-new-gender-and-politics-news-organization-by-women-and-for-women/" target="_blank" rel="noopener">The 19th</a>, and comments about the closing of Folio: magazine.</p> <p>This week's sponsor: <a href= "https://www.contentmarketingworld.com/" target="_blank" rel= "noopener">Content Marketing World</a></p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Ol