235: Selling Digital Products to Business or Government Clients: An Online Business Success Story with a Twist

<p>As one of several side hustles, Ryan Dowd runs <a href= "http://www.homelesslibrary.com/" target="_blank" rel= "noopener">HomelessLibrary.com</a>, a training program that teaches librarians how to confidently and compassionately deal with their homeless patrons.</p> <p>It’s something a little different from the business-to-consumer model we usually see with online course sales and comes with some advantages over the B2C market — namely potentially higher prices and the ability to perform direct outreach.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/1452eaef3f72a2%3A12b7a20bab46dc/5756658550571008/" target="_blank" rel="noopener" data-leadbox= "https://nickloper.lpages.co/leadbox/1452eaef3f72a2%3A12b7a20bab46dc/5756658550571008/" data-leadbox-id="1452eaef3f72a2:12b7a20bab46dc">Click here to download Ryan’s tips how to sell and market a B2B online course</a>.</em></p> <p>By day Ryan is the executive director for a homeless shelter in Illinois, but on the side he’s also an adjunct professor, a practicing attorney, and he’s writing a book — in addition to the 3-15 hours a week he spends on HomelessLibrary.com.</p> <p>(And he’s married with a couple kids, so it’s fair to say he’s a busy guy.)</p> <p>Ryan was working at the homeless shelter when a friend asked if he would speak at a local conference about homelessness to a group of librarian executive directors.</p> <p>His talk went so well he started receiving offers to deliver training in person at libraries. Not having the time to travel to different locations, Ryan recorded a 30-minute video, posted it on YouTube, and sent people the link.</p> <p>Now with over 13,000 views, his video has become a staple training tool for librarians across the country and there was a demand for more.</p> <p>Ryan capitalized on this by recording a longer, more in-depth training. He broke it up into modules and began selling it to libraries across the US.</p> <p>Tune in to hear how that first conference speaking gig Ryan did for a friend turned into a successful s