226: How The Founder Of Grace Eleyae Went From Selling Products On Etsy To Selling One Of Oprah's Favorite Things
226: How The Founder Of Grace Eleyae Went From Selling Products On Etsy To Selling One Of Oprah's Favorite Things

226: How The Founder Of Grace Eleyae Went From Selling Products On Etsy To Selling One Of Oprah's Favorite Things

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53 min
Business & Finance
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<p><span style="font-weight: 400;">Today in the guest chair we have Grace Eleyae, the Founder of Grace Eleyae Inc. </span></p> <p><span style="font-weight: 400;">Grace Eleyae Inc. began with their now trademark product, the Original Slap, which stands for (Satin-Lined Cap)®. The Slap is</span> <span style= "font-weight: 400;">a stylish cap that retains moisture (satin-lining), stays on your head at night (with its signature elastic band) and is fashionable enough to wear outside.</span></p> <p><span style="font-weight: 400;">It all started</span> <span style="font-weight: 400;">in 2014 when Grace took a trip to Kenya that changed her life. </span></p> <p><span style="font-weight: 400;">During a bumpy 8-hour car ride, all the hair on the back of her head broke off - the result of her chemically straightened hair and constant friction against the headrest. And the rest would be history.</span></p> <p><span style="font-weight: 400;">Later that year, Grace started working on a solution to her completely damaged, broken and dry chemically straightened hair, and the first prototype of the Slap was created. </span></p> <p><span style="font-weight: 400;">In this episode, Grace shares:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How a bumpy car ride and hair breakage led her to develop a prototype for her ideal cap</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What happened after she created that prototype, including the reaction from her family</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How and when she decided to start selling her products on Etsy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What made her decide to fully launch Grace Eleyae</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What happened when she initially reached out to get beauty bloggers to review the Slap, and so much more</span></li> </ul> <p><span style="font-weight: 400;">One thing that just happened, Gr

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emilieRivers

226: How The Founder Of Grace Eleyae Went From Selling Products On Etsy To Selling One Of Oprah's Favorite Things - Listen Free | WowFM