203. Generic messaging is hurting your business - and how to navigate it

<p><span style= "font-size: 12pt; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> **Disclaimer - Empire is definitely snoring in the background 🤣</span></p> <p><span style= "font-size: 12pt; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> In this episode I talk all about messaging and how generic messaging is a disservice to your community. I go into how messaging really affects your marketing and repels your MVP clients from deciding to work with you. </span></p> <p><span style= "font-size: 12pt; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> ------------</span></p> <p><span style="font-size: 12pt;"><a class="email-link" href= "https://calendly.com/mrskayh/sales-call" target="_blank" rel= "noopener" data-key="577"><span contenteditable= "false"> </span><span data-key="576"><span data-slate-leaf= "true" data-offset-key="576:0"><strong data-slate-mark= "true"><span spellcheck="true" data-slate-content="true">Book a sales call</span></strong></span></span> </a>if you want to scale your business to six or multiple six figures as a mama working less than 20 hours/week with mindset, systems, and strategy. I'll support you with all things scaling and then setting you up to take a laptop-free vacation, sabbatical, or maternity leave.</span></p> <p><span style="font-size: 12pt;">------------</span></p> <p><span style="font-size: 12pt;">Doors are opening soon to the BecomingCEO Lifetime Group Coaching Experience!!!</span></p> <p><span style="font-size: 12pt;">Join the Waitlist Here: <span class="flex-shrink truncate"><a href= "https://mrskayhillman.ck.page/e568be963d">https://mrskayhillman.ck.page/e568be963d</a></span></span></p> <p><span style="font-size: 12pt;">------------</span></p> <p><span style="font-size: 12pt;"><strong>Get the show notes her