188 - Leveraging Adversity to Build a Superstar Brand with Jenna Faggart

<p><span style="font-weight: 400;">My guest today is so inspirational, and also very likely someone you may know if you are at all on TikTok or a fan of the show Dancing with Myself. </span></p> <p><span style="font-weight: 400;">Jenna Faggart is a boutique owner of 3 Jems Boutique, a part time TikToker where she shares positive and inspirational videos of her life, her family with 3 adorable little boys, and most recently is a contestant on the NBC show “Dancing with Myself”.  </span></p> <p><span style="font-weight: 400;">She’s a true example of pivoting in times of challenge, and using adversity to turn into an advantage. We were all hit pretty hard by the pandemic and when Jenna’s boutique had to close their doors, she and her sisters were faced with the challenge of pivoting to online sales. The results of taking failure out of the equation has resulted in unbelievable success, connections, and a lot of fun.</span></p> <p> </p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[2:27] - Jenna shares how she became a contestant on Dancing with Myself because of TikTok.</span></p> <p><span style="font-weight: 400;">[4:49] - Stepping up to new levels of visibility is constant.</span></p> <p><span style="font-weight: 400;">[6:37] - It’s not a matter of</span> <em><span style= "font-weight: 400;">if</span></em><span style="font-weight: 400;">, it’s a matter of</span> <em><span style= "font-weight: 400;">when.</span></em></p> <p><span style="font-weight: 400;">[7:47] - Jenna and her sisters opened two boutiques a couple of years before the pandemic.</span></p> <p><span style="font-weight: 400;">[9:04] - When the boutique store-fronts had to close their doors, they had to pivot online.</span></p> <p><span style="font-weight: 400;">[10:10] - Jenna describes the stress and emotions around closing their doors.</span></p> <p><span style="font-weight: 400;">[12:33] - Sales online were very low. Jenna and her sisters went to social media.</span></p> <p><span style="font-weight: