#17: Ryan Deiss—4 Simple Ways to Make Your Marketing More Persuasive

<p>What do you offer your customers?</p> <p>Sure, you’ve got a product or service.</p> <p>But really, you offer your customers some kind of transformation. And when you fully understand this “before” and “after” journey of your customers, you can reach them on a whole new level.</p> <p>In this episode of the Building a Story Brand podcast, we learn exactly how to map out our customers’ transformation. Donald Miller talks with Ryan Deiss, the mastermind behind Digital Marketer, to talk about a simple four-part process you can do in an afternoon to make your marketing exponentially more persuasive.</p> <p>http://buildingastorybrand.com</p>