167: Can a New Business Name Get Rid of an Old PR Crisis?

<p>When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.<br/><br/>On today&apos;s episode, we&apos;ll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected. </p><p><em>Mentioned in this episode: </em></p><ul><li><a href='https://www.usatoday.com/story/tech/2021/10/28/facebook-meta-name-change-metaverse-instagram-whatsapp-zuckerberg/6180303001/'>Facebook Changes Name to Meta: Mark Zuckerberg announces company rebrand as it moves to metaverse</a></li><li>My new website: <a href='https://indestructiblepr.com/'>IndestructiblePR.com</a> </li></ul><p>--<br/><br/>Your next crisis will happen where everyone can see it -- on social media. </p><p>Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out <a href='https://mollymcpherson.com/indestructible/'>Indestructible Online</a>. </p><p>Listen + Subscribe on <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a><br/><br/></p><p>© Molly McPherson 2021 </p>