166: Biz: Right Now Your Brand Matters More Than It Has Ever Mattered Before: What You Should Be Doing with Laura Beauparlant

<p><span style="font-weight: 400;">Right now, in the midst of the COVID-19 pandemic, there is</span> <em><span style= "font-weight: 400;">a lot</span></em> <span style= "font-weight: 400;">going on for all of us in the world! But even in the middle of this chaos, there’s an opportunity to pause and self-reflect on our business.</span></p> <p> </p> <p><span style="font-weight: 400;">My guest today, Laura Beauparlant, is encouraging us to do just that! She is the founder of Lab Creatives and is one of my absolutely favorite people to discuss the topics of brand and branding! In her 20 years as a designer and 15 years as an entrepreneur, Laura has learned that aligning purpose with brand design is the</span> <em><span style= "font-weight: 400;">key</span></em> <span style= "font-weight: 400;">to success in business.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, we have an amazing conversation about how to create a three-dimensional brand and the opportunity that we all have to reevaluate what our brand means and how we put it into the world!</span></p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p><span style="font-weight: 400;">[:53] About today’s episode and guest!</span></p> <p><span style="font-weight: 400;">[2:04] Welcoming</span> <span style="font-weight: 400;">Laura Beauparlant to the podcast!</span></p> <p><span style="font-weight: 400;">[2:47] Laura shares more about her background and why she is so incredibly passionate about branding!</span></p> <p><span style="font-weight: 400;">[5:37] Laura defines ‘brand’ and what makes up a powerful brand.</span></p> <p><span style="font-weight: 400;">[7:38] Laura recommends some early steps to take when you’re just starting out in reevaluating and reworking your brand.</span></p> <p><span style="font-weight: 400;">[11:10] When it comes to building a brand personality, what are some of the most important attributes?</span></p> <p><span style="font-weight: 400;">[16:14] Laura highlights the risks associated with sloppy or inconsistent bra