164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher

<p><span style="font-weight: 400;">Today I am very excited to have Dr. Amy Bucher on the show to talk about how you can design for behavior change using insights from her fantastic career and wonderful book,</span> <em><span style= "font-weight: 400;">Engaged</span></em><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Amy graduated magna cum laude from Harvard when getting her A.B. in Psychology, after which she went on to get her Ph.D. in Organizational Psychology from the University of Michigan. She has been a consultant in addition to working at Johnson & Johnson, CVS, and was vice president of behavior change design at Mad*Pow before recently moving to her current role as vice president of behavioral design at Lirio.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:06] In today’s episode I’m excited to introduce you to Dr. Amy Bucher, author of</span> <em><span style="font-weight: 400;">Engaged: Designing for Behavior Change</span></em><span style="font-weight: 400;">.</span></li> <li><span style="font-weight: 400;">[03:02] Amy shares about herself, her work, and how she got into behavioral design. She moved from a consulting role back to an in-house role. </span></li> <li><span style="font-weight: 400;">[04:43] She loves behavioral design and she really thinks it is a wonderful application of the skills you learn in academic training. </span></li> <li><span style="font-weight: 400;">[06:51] Amy considered actually becoming a physician. Her first job out of grad school was in healthcare. </span></li> <li><span style="font-weight: 400;">[09:11] Amy defines behavioral design as applying the scientific method to the process of design. It is extremely compatible with human-centered design. </span></li> <li><span style="font-weight: 400;">[10:08] Measurement is a constant in the behavioral design process. They want to be gathering data at every step; that lets them know if they are on the right track or not to adjust