#160 Andi Jarvis: Marketing & Black Lives Matter

<p>Andi Jarvis is the Founder and Strategy Director of <a href= "https://eximomarketingstrategy.com/">Eximo Marketing</a>, a marketing strategy consultancy based in Bangor and Liverpool.</p> <p> </p> <div>Originally from Bradford, Andi has worked with local and global brands to take the "guesswork" out of marketing and implement cost-effective campaigns that work.</div> <div> </div> <div> </div> <div>He's also a guest lecturer at Liverpool John Moores University and is a regular speaking at conferences on all things marketing.</div> <div> </div> <div> </div> <div>In today's episode we chat about:</div> <ul> <li>Why soda bread isn't all it's cracked up to be <em>(shock)</em></li> <li>What it was like moving to Northern Ireland as a young, short-haired athletic-looking black man with an English accent in the 90s <em>(!)</em></li> <li>How marketing principles can help us think about and address issues like sectarianism and racism</li> <li>And the greatest challenges/successes he's experienced along the way</li> </ul> <p><br /> I found this unedited, deep-dive conversation with Andi to be incredibly insightful and I know for a fact you will too.</p> <p><br /> <br /> Enjoy!</p> <p> </p> <p>//</p> <p> </p> <p>To see a 'treasure trove' of all things related to Andi (including a photo) please visit <a href= "https://bestofbelfast.org/stories/andi-jarvis-eximo-marketing">https://bestofbelfast.org/stories/andi-jarvis-eximo-marketing</a></p> <p> </p> <p>Best Of Belfast is Northern Ireland's #1 Interview Podcast. We've shared 100+ hour-long conversations with incredible people from Northern Ireland.</p> <p> </p> <p>To find out more, or join 'The Producers Club' please visit <a href= "https://bestofbelfast.org/">https://bestofbelfast.org/</a></p> <p> </p> <p>Cheers!</p> <p> </p> <p>— Matt </p> <div> <div dir="ltr" data-smartmail="gmail_signature"> <div dir="ltr"> <div> <div dir="ltr"> <div> <div dir="ltr"> <div> <div dir="ltr"> <div> <div dir="ltr"> <div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <