136 - Why CX Is A Marketing Tactic, With Jess Cervellon From Feastables by Mr Beast

<p>How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables.</p><p>Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast.</p><p>Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your customer.</p><p>What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?</p><p>Retention.com is their highest performing ROAS channel by far. Visit <a href="www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>Follow Jess:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/jess-cervellon/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jess-cervellon/</a></p><p>Twitter: <a href="https://twitter.com/JessCervellon" rel="noopener noreferrer" target="_blank">https://twitter.com/JessCervellon</a></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p>Timestamps:</p><p>00:00 Intro</p><p>01:01 Morphing Into Customer Experience</p><p>02:47 Authentic Automation</p><p>07:05 The Feedback Loop</p><p>11:23 Always Being On</p><p>14:40 The Proactive Approach To Problem Solving</p><p>18:44 Community Built On Discord</p><p>21:02 When Marketing And CX Get Together</p>