128 - How to Market to Gen-Z on Social Media, With Gigi Robinson

<p>How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z.</p><p>Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits.</p><p>Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for.</p><p>And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit<a href="https://calendly.com/" rel="noopener noreferrer" target="_blank"> calendly.com</a> for your personalized demo.</p><p>Follow Gigi:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/gigirobinson" rel="noopener noreferrer" target="_blank">linkedin.com/in/gigirobinson</a></p><p>Twitter: <a href="https://twitter.com/itsgigirobinson" rel="noopener noreferrer" target="_blank">https://twitter.com/itsgigirobinson</a></p><p><br></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p><br></p><h1>How to Create Social Media Content with Authenticity</h1><p><br></p><p>We al