123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode

<p><span style="font-weight: 400;">Today is all about the four main feel-good chemicals in the brain and understanding how they work. We will also talk about what drives them so you can boost them for yourself and use them in your business.</span></p> <p><span style="font-weight: 400;">You may have noticed that I introduced this as a “DOSE” of brain chemicals, which is more than an off-handed phrasing. In fact “DOSE” is the acronym you can use to remember the four main “feel good” chemicals we will be talking about today: dopamine, oxytocin, serotonin, and endorphins. </span></p> <p><span style="font-weight: 400;">These are definitely not the only chemicals in the brain, but they are potentially the most widely talked about associated with happiness, motivation, and “feeling good.”</span></p> <p><span style="font-weight: 400;">You’ve heard me mention all four on the show over the years, but I’ve definitely talked about dopamine the most. Today, I will tell you even more about dopamine while also digging in on the three others. (And, stick around to the end for the announcement of the amazing year-end sale!!)</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[01:09] Today we are talking about the four main “feel good” chemicals: dopamine, oxytocin, serotonin, and endorphins. These are definitely not the only chemicals in the brain, but they are potentially the most widely talked about and associated with happiness, motivation, and more. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[02:02] Download your free worksheet to help you remember the DOSE chemicals and how to use them.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[02:54] DOSE is an acronym for the four chemicals we will talk about today. Dopamine is about anticipation, motivation, and goals. Oxytocin is for empathy and social bonding. Serotonin ties in with our mood and pride, and finally endorphins mask pain