122. From Jobby to Design Firm; The Business of Building Your Business

<p dir="ltr">In this episode I am thrilled to introduce you to Katie Decker Erickson, a powerhouse in the world of interior design and business.  Katie  has not only earned her MBA but has spent nearly two decades building a multi-million dollar interior design firm that operates in over 20 states and she is sharing with us what things have been the most helpful for her as she has built her business. </p> <p dir="ltr">In our conversation, Katie  shares her fearless approach to starting her design business. She emphasizes the importance of not succumbing to the fear of perfection and how overthinking can lead to analysis paralysis. Drawing from her own experience, Katie  highlights the value of taking action, even if it means starting with just a cardboard box and a few fan decks (which is exactly what she did starting out). </p> <p dir="ltr">We delve into the challenges of striving for perfection and the wisdom behind the 80/20 rule—acknowledging that achieving 80% success is often enough to call it a win. Katie's perspective on starting before you feel ready is a testament to her entrepreneurial spirit and a lesson for anyone hesitating to take the first step.</p> <p dir="ltr">On your journey as a business owner it is important that you learn to embrace imperfection and how a "Done is better than perfect" attitude is key for being able to get things done in business. It’s  important to learn through action, tweaking, and iterating along the way. Everyone starts somewhere, and the key is to get started.</p> <p dir="ltr">We touch on the significance of building a strong team, with Katie crediting her team for the exponential growth of her firm. And talk about how important team, processes and systems are to being a CEO that is not needed in the daily ins and outs of your business.</p> <p dir="ltr">Thank you for tuning into this episode, I hope I encouraged you to take action, build your team and systems and that you are inspired by listening to Katie’s journey and know that it is possible for you with the right mi