113. The Comfort Crisis: Embrace Discomfort to Live Your Best Life with Michael Easter of Men’s Health & Outside Magazine

<p><span style="font-weight: 400;">Has staying in your comfort zone made you stagnant?</span></p> <p><span style="font-weight: 400;">We’re living in a very developed world that has granted us comforts our ancestors likely couldn’t even imagine. But this has somehow impacted our health and our ability to grow.</span></p> <p><span style="font-weight: 400;">Today’s episode is going to be very different from my usual, but I guarantee the message will resonate with a lot of B2B founders. Michael Easter, author of</span> <em><span style="font-weight: 400;">The Comfort Crisis</span></em><span style="font-weight: 400;">, comes in to talk about what’s really causing the physical and mental health issues we’re seeing become more prevalent, despite modern science. </span></p> <p><span style="font-weight: 400;">Michael gives us the blueprint for leveraging the power of discomfort so that we can tap into our evolutionary instincts and our need to be challenged. Doing this will allow us to dramatically improve our health and happiness.</span></p> <p><span style="font-weight: 400;">For the startup founders there who’ve been neglecting their health and have been feeling stuck, don’t miss this episode.</span></p> <p><strong><br /> We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Michael’s inspiration for writing the book</span> <strong>[02:08]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">When is too much comfort bad?</span> <strong>[06:59]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to push ourselves out of our comfort zone</span> <strong>[09:15]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Sheltering our kids is us failing them</span> <strong>[15:09]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Experiencing difficult helps us be more grateful</span> <strong>[17:01]</strong></