108. How To Start and Grow a Successful Podcast, Tips from a Behavioral Economist

<div style="color: black; padding: 10px;"> <p style="text-align: center;"><span style= "color: #a901db;"><strong>2 years. 6 continents. 108 episodes. 162 countries. 207,000+ downloads.<br /></strong><span style= "font-weight: 400;">and this is just the beginning…</span></span></p> <p>Today’s episode honors the two year anniversary of the podcast with some celebration and my tips for starting and growing a successful podcast. The Brainy Business podcast launched with its first three episodes on Friday, July 6, 2018. We have had an episode every single week since then and never missed a Friday release or newsletter in those 2 years. Hooray!</p> </div> <div style="color: black; padding: 10px;">That first month had 844 downloads, which I was incredibly excited about at that time! As you’ll learn in this episode, my show actually hit the average podcast download numbers in that first month...and since then things have gone up and up. It took 483 days to hit the first 100,000 download milestone and less than half that time (only 237) to get the next hundred thousand. If pace stays the same we will be passing the quarter million mark around October, which is amazing as well!</div> <div style="color: black; padding: 10px;">There have been listeners on every continent (minus Antarctica) and 162 countries.</div> <div style="color: black; padding: 10px;">Shout out to the top downloaders! Not surprisingly, the US tops the list, followed by the UK, then Canada, Australia, India, Germany, Brazil, Mexico, Israel, and Spain rounds out the top 10. Coming in at 11 we have the Netherlands, followed by South Africa, Ireland, Sweden, Denmark, New Zealand, Switzerland, Singapore, United Arab Emirates, and France rounding out the top 20. Shout out to my friends in Canada! The top Canadian provinces by downloads are Ontario, followed by British Columbia and Alberta. And to those in the states, we still have a lot of the same top 10 with a fairly similar order: California has the most downloads followed by Washington, Texas, New York, Il